Liverpool to celebrate Red together campaign

Liverpool FC will celebrate Red Together at this weekend’s game against West Ham United, highlighting its dedication to equality, diversity and inclusion.

Red Together is LFC’s ongoing commitment to creating a club where everyone feels welcome, represented and valued – on the pitch, in the stands and across the wider community.

Saturday’s dedicated Red Together fixture shines a light on the work taking place throughout the season to champion equality, diversity and inclusion.

The match will also celebrate the club’s new ‘Signs of Unity’ campaign with long-standing partner Carlsberg, which will see supporters invited to take part in singing and signing You’ll Never Walk Alone with a special British Sign Language rendition of the iconic anthem ahead of kick-off.

The campaign, developed in collaboration with the British Deaf Association, forms part of LFC’s wider Red Together strategy. Find out more about the campaign ahead of the game here.

Rishi Jain, director of impact at LFC, said: “We are excited to celebrate Red Together through our dedicated matchday, something we look forward to each season. It’s a fantastic opportunity to showcase our commitment to ensuring that everyone feels welcome at Liverpool Football Club.

“We are extremely proud of the progress we continue to make in further embedding equality, diversity and inclusion into everything we do, and this weekend’s game gives us a special opportunity to celebrate our ongoing commitment to Red Together alongside our supporters.”

Check out some of this season’s Red Together highlights so far below.

Pride in Liverpool

In July, LFC joined the Liverpool Pride march as the city came together to celebrate its LGBT+ community. Colleagues, supporters, family members and fan groups marched side by side, continuing a tradition that began in 2012 when the club became the first Premier League side to take part in a UK Pride march.

In addition to the march, throughout the summer the club hosted a range of activities designed to bring colleagues, supporters and local communities together. One highlight was LFC Foundation’s annual Pride badge competition, which received more than 250 entries from young fans.

And to help mark LGBT+ History Month Liverpool FC proudly supported the launch of Premier League ‘With Pride’, a new initiative bringing together the ongoing LGBT+ work the league and clubs carry out across the year to help deliver long-term change.

It was an opportunity to highlight and celebrate the LGBT+ community in football, showcasing the work undertaken to make the game more inclusive.

New LGBT+ inclusion education resources have been launched this month for children and young people taking part in LFC Foundation community programmes – including Premier League Primary Stars, Premier League Kicks and Premier League Inspires.

The resources are designed to develop practical skills and spark meaningful conversation on topics – including respectful language and how to support the LGBT+ community by being a good ally.

Black History Month

In October, the club marked Black History Month by bringing together Reds past and present, as Liverpool FC’s first Black player, Howard Gayle, spent the day with Curtis Jones.